The benefits of businesses engaging in social media are manifold, but there are also many pitfalls.
On the upside, social media puts a human face to your brand, is a low cost promotional channel, allows your company to communicate with customers in real time, and immediately monitor what others are saying about you and your industry.
And yet, this dynamic landscape is littered with potential obstacles, particularly for a regulated industry such as banking. It is essential to establish programs, policies and procedures to assess risks, monitor activity and have a plan in place should the worst occur.
Click here to listen to Broadreach president and founder Linda Varrell speak about some of the pitfalls banks face when using social media, and the basics of putting together a policy playbook.
