Biz Insights

By Meg Handlin – Senior Client Manager & PR Strategist It’s been a decade since Democrats last controlled the governorship and both chambers of the Legislature. Will Governor-elect Janet Mills’ campaign pledges become a reality? If so, how will Maine’s economy respond? At today’s Portland Press Herald Business Breakfast (11/28/18), business editor Carol Coultas moderated an election…

Whether you provide a service or produce a product, you communicate industry prominence through your brand identity. Business brand identity refers to the products, services, people, company, logo, tagline, name, and typeface that contribute to consumer appeal. If you’re looking to revamp an established brand or seeking to gain market share as a new entity,…

So you want to be the life of the party? Or maybe you just want to give your party some life. Either way, knowing who’s who and getting them to your event isn’t always a cake walk. Luckily, you’ve got us, and we’ve got the invite strategies to have you saying, “Hip-Hip Hooray”. Who you…

As excitement for spring starts to build, a similar level of anticipation is felt toward the ongoing NCAA Division I Men’s Basketball Tournament, better known as March Madness. Once the brackets are released on Selection Sunday, for basketball junkies and casual fans alike, the following weeks are a whirlwind of buzzer-beaters and nail-biting upsets. Teams…

A drone is an Unmanned Aerial Vehicle (“UAV”), which is an aircraft that does not have a human pilot aboard. Over the last two years, drones have become as popular as they are controversial. Legal and privacy issues abound, not to mention safety concerns both in the air and on the ground. Still, the Consumer…

First things first: LinkedIn is not Facebook. While both platforms help users to create and foster relationships, it is important to remember that LinkedIn was specifically created to serve the professional side, helping people to manage their professional identity, build and engage with their professional network, access knowledge, insights and job opportunities, and share in thought…