By Julia Stinneford Is your writing good? Could it be better? Think hard before you answer. Good writing can be difficult to come by these days, as it’s a skill that many people in the business world don’t realize they need. But everybody should know how to write, especially in the world of Public Relations, where…
At Broadreach PR, we like to live by the idea that you never really give up on a pitch. It can take longer than you originally planned to land a story, but it’s important that you remain persistent when it comes to media outreach. Sometimes the timing isn’t right, and while you can’t force a…
Whether you provide a service or produce a product, you communicate industry prominence through your brand identity. Business brand identity refers to the products, services, people, company, logo, tagline, name, and typeface that contribute to consumer appeal. If you’re looking to revamp an established brand or seeking to gain market share as a new entity,…
Social media is not an option for businesses today. Consumers want to be engaged with brands and help to co-create them. Studies have shown that consumer engagement leads to enhanced customer loyalty, satisfaction, connection, emotional bonding, trust and commitment. With so many social channels available nowadays it can be overwhelming trying to decipher what to…
So you want to be the life of the party? Or maybe you just want to give your party some life. Either way, knowing who’s who and getting them to your event isn’t always a cake walk. Luckily, you’ve got us, and we’ve got the invite strategies to have you saying, “Hip-Hip Hooray”. Who you…
As excitement for spring starts to build, a similar level of anticipation is felt toward the ongoing NCAA Division I Men’s Basketball Tournament, better known as March Madness. Once the brackets are released on Selection Sunday, for basketball junkies and casual fans alike, the following weeks are a whirlwind of buzzer-beaters and nail-biting upsets. Teams…
