Content Marketing

I recently came across a how-to article on a marketing blog entitled “How to Avoid Becoming a Marketing Dinosaur.” Compelling title, right? Who wants to become extinct or the butt of tiny arms jokes? So I clicked through and read. What I was met with was a lede that implicitly dismisses marketing tactics like direct…

According to BentoBox Media, 30% of the U.S. population gets its daily news on Facebook. You don’t need stats to realize that social media is all around us whether we like it or not. Most people are engaged in social media in their personal lives. However, there are still many that aren’t fully utilizing social media…

In 2014, the National Credit Union Administration and the Federal Deposit Insurance Corporation reported that New England had more than 6,000 banks or credit union branches, which if evenly distributed, would amount to approximately four branches per town. With high levels of competition, it is increasingly important for a financial institution to differentiate itself and…

In the world of digital marketing, mobile marketing, social branding and multimedia journalism, we hear over and over again that “Content is King.” Which, incidentally, I happen to agree with. Regardless of platform, quality content rules all. The key part of that sentence being “quality.”  What we refer to when we mention “content” is developing…

In most journalism schools there are two sets of cardinal rules: “If it bleeds, it leads” and “Trust no one. Question everything. Follow the money.” The first reminds us that action leads a story; the more action, the closer the story is to the front page. The second, although perhaps seeming a bit paranoid, advises…

The news industry is facing many obstacles in terms of user-generated content, the transition to digital sources and the decreasing size of newsrooms across the country. News sources, especially local ones, have to stay on their toes in this ever-changing industry, never knowing what challenge they will face next. I recently attended a panel hosted…