Crisis Communication

By Jason Sulham – Vice President These days, I seem to be repeating myself, or maybe it’s my new PR mantra, “Brand reputations have never been more important or more at risk than they are today.” In a How to: Navigate when pressured to advocate article I wrote for the Mainebiz Best Places to Work in ME (p.37)…

A drone is an Unmanned Aerial Vehicle (“UAV”), which is an aircraft that does not have a human pilot aboard. Over the last two years, drones have become as popular as they are controversial. Legal and privacy issues abound, not to mention safety concerns both in the air and on the ground. Still, the Consumer…

Is advertising an effective way to reach an audience? Indeed. But, often ads fail to make lasting impressions, or even get noticed in the first place. If your company is seeking IT services, are you most likely to trust an advertisement you hear on the radio, or a recommendation from a business associate? Would you…

I often hear from friends and family, generally in a sly and conspiratorial tone so as to indicate that it’s OK to share the straight dope: “So, have you ever dealt with something really bad? What do you do?…” It’s a fair question, especially when so much of pop culture’s impression of PR is currently represented by…

*Article has been updated with current information. Enjoy! Threats to your reputation can come from anywhere at any time. The business environment can be a barrier to good crisis communication. In a crisis, it’s natural to think of your customers and the media first, but it’s important to remember those closest to your business who may…

Your lawyer is on speed dial, you meet with your insurance agent on a regular basis, but when did you last sit down with a communication professional to assess your reputation risk?  Perhaps it’s time you did. In my experience, this is an area that gets little attention, if any; unless of course something happens,…