A good photo is your best shot for coverage Sharing a photo with the world can feel daunting, but in a press release or pitch, a picture is truly worth a thousand words. In the past, media outlets were better staffed and could take any pictures they needed, but in recent years, it has become…
By Brian Lee, Client Associate It’s no secret – the pandemic has affected nearly every industry and workplace across the country. Newsrooms are no exception. Journalists who were already overextended before COVID-19 now find themselves further struggling to keep pace with a news cycle that seems to shift minute-to-minute. With this in mind, there is…
At Broadreach PR, we like to live by the idea that you never really give up on a pitch. It can take longer than you originally planned to land a story, but it’s important that you remain persistent when it comes to media outreach. Sometimes the timing isn’t right, and while you can’t force a…
No longer are the days that public relations primarily focuses on building relationships with traditional media. As the communications landscape continues to rapidly evolve, public relations practitioners are expected to build relationships directly with an organization’s audiences through digital media channels such as blogs, social media and newsletters. In addition, there is an increased level…
With digital and mobile users on the rise, consumers are not only demanding short blurbs of information, but also real-time updates and immediate responses. According to a study conducted in July 2015 by the Pew Research Center, 63% of both Twitter and Facebook users said each platform served as a source for news events, which has increased…
The first work day of 2016 finds professionals everywhere returning from holiday breaks, long weekends and last-minute PTO days crammed in before year end and the roll-over cutoff. The conventional wisdom in marketing and communications – or, at least what we admit out loud – is that the holiday season tends to be slow. We like…
