By Jason Sulham, Vice President The running joke is that Maine has three seasons – winter, mud, and construction. In fact, Maine does have a fourth season – election season. Perhaps it is not included on purpose, since for most people it is the least desirable of the four. Nonetheless, election season offers brands numerous…
Sponsorship asks can be a daunting task if you’re not equipped with the proper tools. When attempting to secure corporate sponsors, regardless of your event, you’ll want to do your homework before you dive on in. Who cares? Naturally, you care about your event, but before you go throwing a party it’s important to make…
While there may be significant debate over whether “hiring seasons” truly exist, there is no argument that hiring and employee retention is one of the most critical areas of a business’s operations. Success for any company, whether an emerging healthcare practice or a maturing engineering firm, is tightly tied to what CEOs and business leaders…
A drone is an Unmanned Aerial Vehicle (“UAV”), which is an aircraft that does not have a human pilot aboard. Over the last two years, drones have become as popular as they are controversial. Legal and privacy issues abound, not to mention safety concerns both in the air and on the ground. Still, the Consumer…
Is advertising an effective way to reach an audience? Indeed. But, often ads fail to make lasting impressions, or even get noticed in the first place. If your company is seeking IT services, are you most likely to trust an advertisement you hear on the radio, or a recommendation from a business associate? Would you…
I often hear from friends and family, generally in a sly and conspiratorial tone so as to indicate that it’s OK to share the straight dope: “So, have you ever dealt with something really bad? What do you do?…” It’s a fair question, especially when so much of pop culture’s impression of PR is currently represented by…
