Media Training

Schedule a media training session

Home » Services » Media Training

Today’s media landscape is varied and complex.

If a reporter called your organization tomorrow to ask for information or schedule an interview, would you know how to respond?

We offer media training to help organizations learn the fundamentals of media relations, understand and navigate the current state of media, and be better prepared to respond to opportunities and situations as they arise.

Our media training sessions are led by Broadreach President Linda Varrell and Vice President Jason Sulham, who provide high-profile strategic communications and crisis communications services to some of New England’s most prominent businesses and organizations.

Participants will leave with industry insights, a packet of media training tips, and most importantly – confidence in communicating with the media.

Our workshops include:

  • An initial assessment of participants’ comforts and areas of concern in speaking with the media
  • A crash course in the current state of local, national, and international media
  • Examples of interview best practices – and pitfalls to avoid
  • Real-world scenario planning
  • An introduction to crisis communications

What Our Clients Are Saying

Bringing on Broadreach enabled us to expand our footprint in the media landscape by leveraging their existing relationships. They helped maximize our position as a thought leader in our field. It was like having our own in-house PR assistant with the added benefits that come from the reach and expertise of an experienced team.

Justin Chenette, Sweetser

Broadreach PR helped us develop Maine beer into a global brand. They have guided our efforts to get us onto TV, the radio, and in print and online media in countries around the world - and in our own backyard. They are true partners who have helped us through crisis communication and government affairs as well.

Sean Sullivan, Maine Brewers' Guild

For over seven years, Broadreach has been a strategic partner of Spinnaker Trust, providing us with valuable advice and guidance. They have stayed in front of issues and worked with us through thick and thin to distinguish our brand, showcase our people, and promote our values in the community.

Sara Lewis, Spinnaker Trust

Broadreach PR firm was very receptive and fully-engaged with the entire process of putting together a Navy Week. Media events were stellar, due to the networking capabilities of Broadreach.

NAVCO Lead Planner, Portland Navy Week

“Best staff, great results!”

Eileen Miazga, Maine Department of Labor

How Can Broadreach Help You?